![]() ![]() ![]() 80% of consumers consider video content useful for understanding an offer. GIFs help show a product’s functionality.For example, showing the first moments of unboxing a new product may trigger a sense of intrigue and get your subscribers to click through to your website out of curiosity. With creative use, GIFs can tease the audience, provoking a click. The simplest case is when an animated GIF in an email makes CTA buttons more visible by shimmering or blinking. Interactive content, including GIFs, increases click-to-open rates by 73%. But, an expressive GIF at the top of the email is what will make subscribers read it. For instance, to encourage people to cut back on using plastic, one could send them an email with convincing text about the dangers of plastic. ![]() Compared to static images and text, GIFs attract more attention and make your message easier to understand. Here are some of the key reasons why GIFs are an email marketer’s friend: This illusion makes GIFs an excellent alternative to videos, which can be tricky to use in email campaigns. Technically, a GIF is an image format, but - unlike a JPG or PNG - it contains several images that are displayed one after another to create the illusion of motion. How to create a GIF for emails on your phone.Considerations when using GIFs in emails. ![]()
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